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If you’re like most owners of e-commerce companies, just thinking about writing your “About Us” page is enough to make your head spin, your knees buckle and cause you to take to your bed for a week – or even two – with a cold compress.

OK, maybe that’s a bit of an exaggeration, but crafting a powerful pitch and a compelling story ain’t easy.

That’s why it’s important to keep in mind that you only have one chance to make a great first impression – one chance to build a relationship with your customer and gain his or her trust.

The About Us page of your online store is extremely important and if you use it right, it will help you increase sales. E-commerce shoppers want to know more about who they’re buying from and the only place they’re really going to get that information is on just one web page – your About Us page.

The bottom line: People want to buy from companies they trust – companies that tell their honest stories and show why they stand head and shoulders above the competition.