OnLive is a service that allows user to play some popular game titles on their mobile device, without even download or install anything. According to Bruce Groove, OnLive main aim is to provide users with gaming experience that can be taken, literally anywhere. Users only need a proper device, game controller, and they are ready to play game that they want. No discs, consoles, or anything else.

This service has been available in United States from June 2010. Now, the cloud gaming service is available in UK. The rest of Europe region will also able to experience OnLive gaming experience after this initial International release.

For £6.99 monthly payment, Briton users will get access to more than 100 old game titles, top rated multiplayer games, and 30% discount if they are prefer to buy new game title. If you’re currently don’t have any mobile device to access the OnLive service, then you might want to turn your attention to MicroConsole. It’s a gaming console that is specially build to play OnLive games and come with one wireless controller unit. It will cost you £69.99, but you might have the chance to get the console for free if you visit the OnLive booth at EuroGamer Expo.

OnLive also has set a strategic partnership with BT, which is well known for it’s broadband network service. BT users will get free 3 months subscription for PlayPack plan. Local game stores are also involved in OnLive promotional campaign by promoting the cloud gaming service in more than 615 retail game stores.